Source: Over 40,000 text messages sent across the United States in October, 2015.
Have you ever wondered what is the best time of day to receive a reply to your text message? We looked at data consisting of appointment reminders, wellness messages and related alerts and found some interesting results.
Typically about 1/3 of patients reply to text messages, however there are some better and worse times for texting.
The best time of day to send a text and receive a reply is between 3-4pm (39% of people reply).
The next best hour to send texts are between 5-6pm (37%), after that the entire morning through early afternoon (ending 2pm) and 7-8pm times are all have response rates around 31-33%
The worst time to send a text and expect a reply is 2-3pm. Just 24% of people replied to texts in that time frame.
- If you are sending a text message and need a reply, the 3-4pm time frame is the best.
- You should expect a reply about 1/3 of the time for all your texts.
- With a text message, unlike a voice message or voice call, the patient can read the information. So you are more certain they are receiving the message than with a voice message. More and more patients are not listening to voice mail messages and therefore a text message can prove more effective (even if they don't reply to confirm).
- Also, keep in mind that some smartphones can allow patients to easily touch and add an event to their calendar.
- So receiving a reply may not be as critical as with a phone call to guarantee a patient's arrival.
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